Marketing/Business Development (Healthcare/Patient Services) - $70s++

Job Type: 
Marketing and Sales in Life Sciences
Inside and Outside Sales
Marketing and Social Media Management
Employment Category: 
Direct Hire

Our client, a North Raleigh-based firm that provides patient support and rehabilitation services to victims of accidents or other trauma, is actively recruiting for a very sharp, industrious and proactive candidate to assume key role on its Business Development team. 

This role will involve driving both Marketing and Business Development functions.  We seek a broadly-skilled candidate who enjoys doing it all.

Key Things to Note:

  • This organization provides support and training to enable patients to resume “normal” activities in their lives, after severe trauma.  Each patient is assigned a Case Manager, and services include physical, emotional, social, legal and financial support.
  • This firm is the premier provider in its industry and has earned an outstanding reputation for excellence and commitment to patient.  Right candidate will bring a similar passion.
  • Patients are typically referred by insurance, medical or legal counsel.  This Marketing/BusDev Manager will be responsible for developing strategies and tactics to reach these referral sources and build quality partnerships. 
  • Position will involve extensive writing.  Seek seasoned, savvy and skilled writer/editor.
  • Some travel will be involved; Valid Driver’s license is required

Selected Responsibilities:

Marketing

  • Implements and executes on Marketing strategy and plan set by Leadership Team
  • Executes regular marketing and lead generation campaigns
  • Executes regular marketing content cadence through regular writing, storytelling, publishing, social media posting, and email campaign design and execution
  • Develops and designs new marketing collateral and client proposals
  • Researches, contracts with, and manages relationships with contracted marketing services providers (i.e. website developers, designers, etc.)
  • Maintains annual marketing budget as set by the Leadership Team; manages all costs to stay within budget parameters
  • Maintains brand voice and personality and looks for ways to enhance brand awareness in relevant markets
  • Seeks out press and PR opportunities
  • Tracks progress against strategic goals and regularly measures performance against key metrics. Watches performance trends and adjusts tactics if needed

Business Development

  • Implements and executes on Business Development strategy, meeting or exceeding annual revenue goals
  • Researches and builds relationships with new clients and identifies key decision makers
  • Sources and secures new services contracts
  • Participates in relevant industry events and conferences
  • Presents publicly to potential clients, volunteer organizations, committees, and industry organizations.

This is a hybrid role and we seek a candidate who will be successful handling both Marketing and Sales responsibilities.

Targeted candidate will offer a related degree (advanced degree preferred) and 5+ years of experience in Marketing and/or Business Development.  Familiarity with healthcare, rehabilitation, insurance or related industries would be a plus but is not required.

Other priorities include:

  • Keen marketing savvy with a focus on lead generation and initiating successful B2B business partnerships
  • Proactive, creative and productive networking skills
  • Superb project management skills
  • Working knowledge of digital marketing applications including, but not limited to Mail Chimp, WordPress, Google Analytics, Google Ads, social media platforms
  • Strong written, verbal and presentation skills
  • Longevity and impact in previous roles

Finally and critically, we seek a hands-on, can-do collaborator who will thrive in this empowered, dynamic and impassioned setting.  A lot is happening and the future is exceedingly bright.  We seek a high-quality rainmaker who is eager and ready to contribute.

This is an immediate need.  Salary is targeted at $75k (plus bonus, benefits). 

Please forward Word resume for prompt consideration.  Local candidates only at this time.